Posted in Digital, Research, Social Media on 16. Aug, 2010
[Originally written for and published on The Headstream Blog]
Here’s a question: is there any other channel where a sound working knowledge of the tools involved can compensate for a poor understanding of the audience?
I’m not entirely sure what it takes to be labeled a social media ‘guru’, ‘expert’, or ‘ninja’ these days; but I’m willing [...]
Posted in Brand Communications, Digital, Social Media on 04. Aug, 2010
This time last week I would have confidently asserted that although some have dipped their toes in the water, no other car manufacturer is more deeply embedded in social media than Ford. On Wednesday, (July 28th), however, Ford well and truly became the mayors of their market. They are now the first car manufacturer to [...]
Posted in Brand Communications, Brand Thinking, Creative, Digital, Marketing, Social Media on 27. Jul, 2010
(Originally written for and published on the Headstream Blog…)
Yes, it’s a great concept, yes, the simplicity is genius, and yes, it demonstrates sound channel selection and a smart approach to engaging with celebrities, influencers and the likes of you and me in equal measures. Loads of ticks in loads of boxes, but if I had [...]
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