Posted in Digital, Research, Social Media on 16. Aug, 2010
[Originally written for and published on The Headstream Blog]
Here’s a question: is there any other channel where a sound working knowledge of the tools involved can compensate for a poor understanding of the audience?
I’m not entirely sure what it takes to be labeled a social media ‘guru’, ‘expert’, or ‘ninja’ these days; but I’m willing [...]
In an era characterised by evolving communications, brand research is vital. Qualitative research and focus groups in particular can be extremely useful strategic tools for businesses of all sizes. You can read why in this previous post. It goes without saying that in commissioning a research agency to plan, manage and conduct a focus group [...]
Posted in Research on 15. May, 2010
Small businesses can often overlook the notion that their brand isn’t entirely managerially constructed. One may tightly govern brand communications, but in reality, how these are received is partially beyond our control.
Consider this – perceptions of your brand that exist within the four walls of your office may not be totally (or at all) aligned [...]
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