[Disclaimer] If a brand is sh*t offline, it will probably be sh*t online.

Posted in Brand Communications, Brand Thinking, Digital, Marketing, Social Media on 11. Jun, 2010

Reading back over my last couple of posts with a mixture of pride and recoil, I realised that my perspective so far on the relationship between brands and digital media has been a little bit rosy. Inspired in part by a brilliant post from @Tom_Messett, I concluded that if I’m going to be blogging about the [...]

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Is the future of online, offline?

Posted in Brand Thinking, Digital, Marketing, Social Media on 08. Jun, 2010

Many aim for true integration when it comes to advertising campaigns. Some might argue that this is becoming harder with the increasing number of effective and measureable online channels available; others maintain that the best online campaigns will include an element of offline activity. Here’s my two cents…
Consider senses: Online only calls upon two senses [...]

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