Posted in Brand Communications, Marketing on 30. Aug, 2010
According to Oxford Economic Research (Sept, 2007), hosting the London 2012 Olympics will cause a number of economic displacement impacts. As such, due to overseas visitors staying away because of the perceived expense (160m), domestic tourists heading abroad as a result of the games (124m), and Londoners leaving the capital due to overcrowding fears (91m), [...]
In an era characterised by evolving communications, brand research is vital. Qualitative research and focus groups in particular can be extremely useful strategic tools for businesses of all sizes. You can read why in this previous post. It goes without saying that in commissioning a research agency to plan, manage and conduct a focus group [...]
Posted in Research on 15. May, 2010
Small businesses can often overlook the notion that their brand isn’t entirely managerially constructed. One may tightly govern brand communications, but in reality, how these are received is partially beyond our control.
Consider this – perceptions of your brand that exist within the four walls of your office may not be totally (or at all) aligned [...]
Posted in Digital on 29. Apr, 2010
Now and then we are given unexpected but gentle reminders of the significance of search. Its Friday evening at around 8pm, a friend and I decide to order a takeaway. Having decided on provider in a fairly typical fashion – raiding the ‘man draw’ until a semi-credible menu catches my eye – I proceed to [...]
Posted in Brand Communications, Brand Thinking, Creative, Digital, Marketing, Research, Social Media on 25. Apr, 2010
So who am I and how does this pertain to what I’ll be writing/blogging/waffling about? It’s good to be concise, so if I can answer this in less than 100 words then I’ll consider this my first blogging success! Here goes…
I’m an account handling, business developing, project managing, plannery type working in a strategic brand [...]
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