Posted in Brand Communications, Brand Thinking, Creative, Digital, Marketing, Social Media on 27. Jul, 2010
(Originally written for and published on the Headstream Blog…)
Yes, it’s a great concept, yes, the simplicity is genius, and yes, it demonstrates sound channel selection and a smart approach to engaging with celebrities, influencers and the likes of you and me in equal measures. Loads of ticks in loads of boxes, but if I had [...]
Posted in Brand Communications, Brand Culture, Brand Thinking, Digital, Social Media on 13. Jul, 2010
People look to brands as identity resources – as bits and pieces that all contribute to building a sense of themselves and how they wish to be seen by others. People also tend to align themselves with brands that stand for similar values as them, or, of course, values that they aspire to stand for. [...]
Posted in Research on 15. May, 2010
Small businesses can often overlook the notion that their brand isn’t entirely managerially constructed. One may tightly govern brand communications, but in reality, how these are received is partially beyond our control.
Consider this – perceptions of your brand that exist within the four walls of your office may not be totally (or at all) aligned [...]
Posted in Brand Communications, Brand Thinking, Creative, Digital, Marketing, Research, Social Media on 25. Apr, 2010
So who am I and how does this pertain to what I’ll be writing/blogging/waffling about? It’s good to be concise, so if I can answer this in less than 100 words then I’ll consider this my first blogging success! Here goes…
I’m an account handling, business developing, project managing, plannery type working in a strategic brand [...]
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