Cultural branding & social media: say some stuff about some stuff that means stuff.

Posted in Brand Communications, Brand Culture, Brand Thinking, Digital, Social Media on 13. Jul, 2010

People look to brands as identity resources – as bits and pieces that all contribute to building a sense of themselves and how they wish to be seen by others. People also tend to align themselves with brands that stand for similar values as them, or, of course, values that they aspire to stand for. [...]

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Five Reasons Why Small Businesses Should Invest in Brand Research

Posted in Research on 15. May, 2010

Small businesses can often overlook the notion that their brand isn’t entirely managerially constructed. One may tightly govern brand communications, but in reality, how these are received is partially beyond our control.
Consider this – perceptions of your brand that exist within the four walls of your office may not be totally (or at all) aligned [...]

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