[Disclaimer] If a brand is sh*t offline, it will probably be sh*t online.

Posted in Brand Communications, Brand Thinking, Digital, Marketing, Social Media on 11. Jun, 2010

Reading back over my last couple of posts with a mixture of pride and recoil, I realised that my perspective so far on the relationship between brands and digital media has been a little bit rosy. Inspired in part by a brilliant post from @Tom_Messett, I concluded that if I’m going to be blogging about the [...]

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Five Reasons Why Small Businesses Should Invest in Brand Research

Posted in Research on 15. May, 2010

Small businesses can often overlook the notion that their brand isn’t entirely managerially constructed. One may tightly govern brand communications, but in reality, how these are received is partially beyond our control.
Consider this – perceptions of your brand that exist within the four walls of your office may not be totally (or at all) aligned [...]

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