Posted in Digital, Research, Social Media on 04. Jun, 2010
I’ve read many times that the foundation of brand is trust, and that consumers trust and loyalty increases when their experiences consistently meet or beat their expectations. Simple, really. Yet I consistently see brands concentrating so very hard on the first half; improving their customer experience (packaging, point of sale, etc, etc), and in doing [...]
Posted in Brand Thinking, Digital, Social Media on 17. May, 2010
A thought provoking debate sparked by a keynote talk at the TFM&A in February keeps rearing its head in discussions with clients and colleagues alike – should marketers and business owners should embrace uncertainty, rather than embark on the long and arduous pursuit of predictability? I’m unsure whether I agree with Craig Mawdsley; Head of [...]
Posted in Research on 15. May, 2010
Small businesses can often overlook the notion that their brand isn’t entirely managerially constructed. One may tightly govern brand communications, but in reality, how these are received is partially beyond our control.
Consider this – perceptions of your brand that exist within the four walls of your office may not be totally (or at all) aligned [...]
Posted in Digital on 29. Apr, 2010
Now and then we are given unexpected but gentle reminders of the significance of search. Its Friday evening at around 8pm, a friend and I decide to order a takeaway. Having decided on provider in a fairly typical fashion – raiding the ‘man draw’ until a semi-credible menu catches my eye – I proceed to [...]
Posted in Brand Communications, Brand Thinking, Creative, Digital, Marketing, Research, Social Media on 25. Apr, 2010
So who am I and how does this pertain to what I’ll be writing/blogging/waffling about? It’s good to be concise, so if I can answer this in less than 100 words then I’ll consider this my first blogging success! Here goes…
I’m an account handling, business developing, project managing, plannery type working in a strategic brand [...]
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