Posted in Brand Communications, Marketing on 30. Aug, 2010
According to Oxford Economic Research (Sept, 2007), hosting the London 2012 Olympics will cause a number of economic displacement impacts. As such, due to overseas visitors staying away because of the perceived expense (160m), domestic tourists heading abroad as a result of the games (124m), and Londoners leaving the capital due to overcrowding fears (91m), [...]
Posted in Brand Communications, Brand Thinking, Creative, Digital, Marketing, Social Media on 27. Jul, 2010
(Originally written for and published on the Headstream Blog…)
Yes, it’s a great concept, yes, the simplicity is genius, and yes, it demonstrates sound channel selection and a smart approach to engaging with celebrities, influencers and the likes of you and me in equal measures. Loads of ticks in loads of boxes, but if I had [...]
In an era characterised by evolving communications, brand research is vital. Qualitative research and focus groups in particular can be extremely useful strategic tools for businesses of all sizes. You can read why in this previous post. It goes without saying that in commissioning a research agency to plan, manage and conduct a focus group [...]
Posted in Brand Communications, Brand Thinking, Digital, Marketing, Social Media on 11. Jun, 2010
Reading back over my last couple of posts with a mixture of pride and recoil, I realised that my perspective so far on the relationship between brands and digital media has been a little bit rosy. Inspired in part by a brilliant post from @Tom_Messett, I concluded that if I’m going to be blogging about the [...]
Posted in Brand Thinking, Digital, Marketing, Social Media on 08. Jun, 2010
Many aim for true integration when it comes to advertising campaigns. Some might argue that this is becoming harder with the increasing number of effective and measureable online channels available; others maintain that the best online campaigns will include an element of offline activity. Here’s my two cents…
Consider senses: Online only calls upon two senses [...]
Posted in Brand Communications, Brand Thinking, Creative, Digital, Marketing, Research, Social Media on 25. Apr, 2010
So who am I and how does this pertain to what I’ll be writing/blogging/waffling about? It’s good to be concise, so if I can answer this in less than 100 words then I’ll consider this my first blogging success! Here goes…
I’m an account handling, business developing, project managing, plannery type working in a strategic brand [...]
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