A difference between strategic ideas and creative ideas

With ‘ideas’ being a dominant currency and in fact something that agencies are able to sell as a separate offering to execution; more thought and clarity is needed around the distinction between a strategic idea (a strategy, a strategic direction, etc) and a creative idea (creative territory, creative platform, etc). Having read and enjoyed this, and this (again), it dawned on me that there is one fundamental difference:

A strategic idea can be channel agnostic, a creative idea can’t.

A strategic idea can and sometimes should be totally void of any consideration of channel or execution, because it needs to be based on a holistic view of the brand, business, and communications context and how these pertain to the brief and objectives within it.

Creative ideas, however, while ideally should be underpinned by a strategic direction, are conceived in the context of a visualised execution, which will naturally sit within or lean towards a particular channel. That’s just the way our minds work.

Again, just food for thought. But I feel that definitions and associated meanings of certain everyday terms is one of our industry’s major stumbling blocks. So, whenever I can draw a very simple and coherent distinction between two terms that are used interchangeably on a daily basis, I will, because it helps my little brain make sense of everyday tasks.