A difference between strategic ideas and creative ideas
Posted in Brand Communications, Brand Thinking, Creative on 10. Feb, 2011
With ‘ideas’ being a dominant currency and in fact something that agencies are able to sell as a separate offering to execution; more thought and clarity is needed around the distinction between a strategic idea (a strategy, a strategic direction, etc) and a creative idea (creative territory, creative platform, etc). Having read and enjoyed this, [...]
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