Posted in Brand Communications, Marketing on 30. Aug, 2010
According to Oxford Economic Research (Sept, 2007), hosting the London 2012 Olympics will cause a number of economic displacement impacts. As such, due to overseas visitors staying away because of the perceived expense (160m), domestic tourists heading abroad as a result of the games (124m), and Londoners leaving the capital due to overcrowding fears (91m), [...]
Posted in Digital, Research, Social Media on 16. Aug, 2010
[Originally written for and published on The Headstream Blog]
Here’s a question: is there any other channel where a sound working knowledge of the tools involved can compensate for a poor understanding of the audience?
I’m not entirely sure what it takes to be labeled a social media ‘guru’, ‘expert’, or ‘ninja’ these days; but I’m willing [...]
Posted in Brand Communications, Digital, Social Media on 04. Aug, 2010
This time last week I would have confidently asserted that although some have dipped their toes in the water, no other car manufacturer is more deeply embedded in social media than Ford. On Wednesday, (July 28th), however, Ford well and truly became the mayors of their market. They are now the first car manufacturer to [...]
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