Archive | July, 2010

Swan dives & diamonds: My take on the Old Spice campaign

Posted in Brand Communications, Brand Thinking, Creative, Digital, Marketing, Social Media on 27. Jul, 2010

(Originally written for and published on the Headstream Blog…)
Yes, it’s a great concept, yes, the simplicity is genius, and yes, it demonstrates sound channel selection and a smart approach to engaging with celebrities, influencers and the likes of you and me in equal measures. Loads of ticks in loads of boxes, but if I had [...]

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Cultural branding & social media: say some stuff about some stuff that means stuff.

Posted in Brand Communications, Brand Culture, Brand Thinking, Digital, Social Media on 13. Jul, 2010

People look to brands as identity resources – as bits and pieces that all contribute to building a sense of themselves and how they wish to be seen by others. People also tend to align themselves with brands that stand for similar values as them, or, of course, values that they aspire to stand for. [...]

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